Ban alcohol ads, say experts after study says children are targeted

The Guardian writes that the Alcohol Health Alliance, an umbrella group of UK health NGOs, has called for a ban on alcohol advertising in the UK following new research which suggests that the industry’s marketing practices are encouraging young people to drink.

The research, published in the journal Addiction, analysed the findings of 14 studies around the world. Prof Sir Ian Gilmore, the chair of the Alcohol Health Alliance, said: “It is clear that self-regulation is not working and we welcome calls for greater action from governments to protect children from exposure to alcohol marketing.

We know that alcohol marketing contains content and messages that appeal to children, and that due to exposure to this advertising children drink more and start drinking at an earlier age.”