Vitamin D - RCPCH campaign

The RCPCH launched its Vitamin D campaign in December 2012 to reduce the risk of children in the UK becoming vitamin D deficient.

Two boys eating a picnic

What's the problem?

There is a growing incidence of vitamin D deficiency amongst the UK population.

Vitamin D deficiency – thought to affect at least half the UK’s white population, up to 90% of the multi-ethnic population and a quarter of children – is resulting in higher incidences of rickets; a bone disease uncommon in the UK since the 19th century. Recent figures suggest a four-fold increase in incidents of rickets over the last 15 years.

Vitamin D deficiency is a particular problem amongst children and young people and pregnant women.

What is the Vitamin D campaign aiming to achieve?

The campaign aims to raise awareness of vitamin D deficiency and further support and equip our Members to spot the signs of vitamin D deficiency in patients.

On launching the campaign, the RCPCH called for:

  • Vitamin D supplements to be readily available at low-cost and high quality
  • Investigation into the pros and cons of further fortification of food with vitamin D
  • Professional guidance for healthcare professionals: including standardised guidance on how to diagnose and treat diseases linked to vitamin D deficiency
  • A public awareness campaign: clear information for parents and families on the warning signs of vitamin D deficiency and how to prevent it
  • Further research into the link between vitamin D deficiency and bone disease: there is currently a dearth of research in this area making high profile child protection cases difficult to resolve
  • Better surveillance: to monitor the prevalence and incidence of vitamin D deficiency across the population

Find out more about vitamin D and educational opportunities for members and other healthcare professionals

Campaign materials

All the latest materials which support the RCPCH's Vitamin D campaign can be downloaded here:

Get involved

If you are an organisation or RCPCH member wanting to find out how you can get involved with this campaign, please contact press.office@rcpch.ac.uk

Other ways for members to get involved