Vitamin D - RCPCH campaign

The RCPCH launched its Vitamin D campaign in December 2012 to reduce the risk of children in the UK becoming vitamin D deficient.

Two boys eating a picnic

What's the problem?

There is a growing incidence of vitamin D deficiency amongst the UK population.

Vitamin D deficiency – thought to affect at least half the UK’s white population, up to 90% of the multi-ethnic population and a quarter of children – is resulting in higher incidences of rickets; a bone disease uncommon in the UK since the 19th century. Recent figures suggest a four-fold increase in incidents of rickets over the last 15 years.

Vitamin D deficiency is a particular problem amongst children and young people and pregnant women.

What is the Vitamin D campaign aiming to achieve?

The campaign aims to raise awareness of vitamin D deficiency and further support and equip our Members to spot the signs of vitamin D deficiency in patients.

On launching the campaign, the RCPCH called for:

  • Vitamin D supplements to be readily available at low-cost and high quality
  • Investigation into the pros and cons of further fortification of food with vitamin D
  • Professional guidance for healthcare professionals: including standardised guidance on how to diagnose and treat diseases linked to vitamin D deficiency
  • A public awareness campaign: clear information for parents and families on the warning signs of vitamin D deficiency and how to prevent it
  • Further research into the link between vitamin D deficiency and bone disease: there is currently a dearth of research in this area making high profile child protection cases difficult to resolve
  • Better surveillance: to monitor the prevalence and incidence of vitamin D deficiency across the population

Find out more about vitamin D and educational opportunities for members and other healthcare professionals

Campaign materials

All the latest materials which support the RCPCH's Vitamin D campaign can be downloaded here:

Get involved

If you are an organisation or RCPCH member wanting to find out how you can get involved with this campaign, please contact

Other ways for members to get involved