Nine in ten Britons call for children’s healthcare to be priority for NHS

Royal College of Paediatrics and Child Health (RCPCH) calls on politicians to protect child health with bold policies as poll finds:

  • Two thirds of Britons support banning advertising of food high in fat, sugar and salt on TV before 9pm

  • 90% back cooking and nutrition lessons in schools

  • 82% back introducing compulsory personal, social and health education (PSHE) in primary and secondary schools

Children’s doctors are calling on the next government to put child health high on the agenda as members of the public show overwhelming support for a series of policies which would improve children’s health – and say that children’s healthcare is as much a priority for them as care for adults and the elderly.

Reducing child death rates (76%), reducing rates of childhood cancer (77%) and ensuring consistent health service provision for children and young people across the UK (77%) – were the top three child health issues that the public feel should be priorities for government, with Britons showing high levels of support for policies to help tackle obesity (59%), lower the UK’s child mortality rates and address concerns around children’s mental health (69%).

The poll, conducted by ComRes and commissioned by the Royal College of Paediatrics and Child Health, coincides with the College’s Child Health Debate, being held in London tomorrow (Tuesday 3 March) featuring Health Minister Dr Dan Poulter MP, Minister of State for Care and Support Norman Lamb MP and Shadow Health Secretary Andy Burnham MP.

The poll of 2,118 UK adults also indicates that:

  • 64% of Britons support a ban on advertising food high in fat, sugar and salt on TV before 9pm
  • Education which furthers child health should play a greater role in schools with nine in ten adults saying that they support the recommendation to teach children how to cook and about the nutritional value of food in schools in order to improve child health, and eight in ten support introducing compulsory personal, social and health education (PSHE) in primary and secondary schools
  • 63% of the public back reallocating part of the NHS budget for urgent and emergency care to the prevention of illness (such as promoting active lifestyles and healthy eating) and provision of community care services
  • 94% say children’s healthcare should be an important priority for the NHS (67% very important). 94% say care of the elderly should also be an important priority (65% very important).

Dr Hilary Cass, President of the Royal College of Paediatrics and Child Health said:

“We often see policies hitting the headlines that are targeted at the aging population - increased funding for dementia research and additional dementia training for NHS workers are among the pledges that have been made in recent weeks. But whilst caring for our ageing population is important, it shouldn’t mean that children’s health falls to the wayside.

“This poll shows that the voting public care as much about child health as they do care for the elderly.

“Many health issues experienced later in life can be triggered during childhood. We need to better support children from infant to child, through to teen and into adulthood – we’ll only be able to do this by making small yet significant policy changes directly targeted to meet their needs.”


The poll also reveals that:

  • 69% see improving children and young people’s mental health as a high priority
  • 77% of adults are in favour of supporting pregnant mothers to reduce risky behaviours during pregnancy such as smoking
  • More than three in five adults (62%) say increasing the amount of money spent on research (e.g. clinical trials) to improve children and young people’s health should be a high priority
  • 58% support reducing the national speed limit in built up areas to 20mph to attempt to reduce deaths from road traffic accidents.

Dr Hilary Cass continues:

“Let’s face the facts. The UK has the worst child mortality rate in Western Europe, has the highest rate of childhood obesity and has an estimated 850,000 children and young people living with a serious mental health conditions - 76% of 5-15yr olds with anxiety or diagnosable depression are not in contact with mental health services.

“These are figures that are going to see little improvement if bold policies are not put in place to directly address them. What’s needed is urgent and increased investment in children’s mental health services and policies like taxation of foods high in salt, sugar and fat, compulsory PSHE lessons in all schools and heightened road safety measures such as 20mph zones – policies that are backed by the public.

“I call on the next government to listen to the facts and listen to the public – make child health a priority. Not only does it make strong moral sense, it makes economic and political sense too. ”

The RCPCH has made a series of policy recommendations ahead of the next general election aimed at improving children's health. You can view them by looking at the 'Vision 2015' document.

You can see a summary of the poll results on Buzzfeed.